{"id":3721,"date":"2021-06-21T10:59:34","date_gmt":"2021-06-21T08:59:34","guid":{"rendered":"https:\/\/tewis.com\/?p=3721"},"modified":"2021-06-21T11:35:07","modified_gmt":"2021-06-21T09:35:07","slug":"world-refrigeration-day-2021-conoce-a-rafael-rochina-nuestro-coolingchampion","status":"publish","type":"post","link":"https:\/\/tewis.com\/en\/world-refrigeration-day-2021-conoce-a-rafael-rochina-nuestro-coolingchampion\/","title":{"rendered":"World Refrigeration Day 2021: conoce a Rafael Rochina, nuestro #CoolingChampion."},"content":{"rendered":"\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

(English version below)<\/p>\n\n\n\n

Sabemos que la ingenier\u00eda es una especialidad particularmente intensa. \u00bfAlguna vez dudaste de que este era tu camino?<\/strong><\/p>\n\n\n\n

Desde muy peque\u00f1o sab\u00eda que quer\u00eda ser ingeniero, pero luego en la carrera, la carga de asignaturas demasiado abstractas de matem\u00e1ticas se me hicieron especialmente duras. Hubo un momento que tuve que dejar de hacer aquello que me gustaba para dedicarle m\u00e1s tiempo a hincar codos. Aprend\u00ed que todo lo que merece la pena requiere esfuerzo y sacrifico.<\/p>\n\n\n\n

Tienes experiencia en gesti\u00f3n comercial, marketing estrat\u00e9gico y desarrollo de negocio, y has evolucionado desde ingeniero a gestor comercial en el sector de la refrigeraci\u00f3n. \u00bfCu\u00e1l es el secreto para nunca dejar de crecer en esta industria?<\/strong><\/p>\n\n\n\n

El sector de la refrigeraci\u00f3n es muy completo, tienes mec\u00e1nica por la parte de los compresores, qu\u00edmica por los refrigerantes, electricidad en los circuitos y electr\u00f3nica en el control. \u00daltimamente est\u00e1 tambi\u00e9n la capa digital con el internet de las cosas y la inteligencia artificial que es un campo que tiene mucho desarrollo para mejorar la eficiencia energ\u00e9tica de las instalaciones y mejorar la calidad del servicio. Si tienes vocaci\u00f3n puramente t\u00e9cnica tienes muchas \u00e1reas de las que sacar provecho. En mi caso me gusta la tecnolog\u00eda aplicada a resolver problemas de las personas, de los clientes. Particularmente me gusta entender los procesos de los clientes y ver que tecnolog\u00edas se adec\u00faan mejor a sus procesos particulares. Adem\u00e1s, la refrigeraci\u00f3n puede aportar soluciones a los problemas de la sociedad, como el calentamiento global, mediante el uso de refrigerantes naturales y de soluciones de bajo consumo de energ\u00eda.<\/p>\n\n\n\n

\u00bfQu\u00e9 nos puedes contar sobre tu experiencia en Tewis y en el grupo Daikin?<\/strong><\/p>\n\n\n\n

Daikin ha sido la empresa que me ha dado la oportunidad de desarrollar mis habilidades comerciales y estrat\u00e9gicas ya que ayud\u00e9 a crear el departamento de refrigeraci\u00f3n desde cero y en cinco a\u00f1os est\u00e1bamos facturando 3M\u20ac. Los \u00faltimos a\u00f1os Daikin ha adquirido algunas empresas con mucha tradici\u00f3n como Zanotti, con una tecnolog\u00eda punta en refrigerantes naturales (Co2) como es Tewis y otra especializada en mobiliario eficiente con refrigerantes naturales como es AHT. Estas empresas tienen su cultura propia y entregan productos y soluciones de valor a sus clientes. El reto actual para el grupo Daikin es aprovechar las fortalezas de cada una de ellas y que trabajen coordinadas para generar mayor valor para sus clientes, que en muchos casos son compartidos.<\/p>\n\n\n\n

\u00bfQu\u00e9 consejo dar\u00edas a una persona interesada en la ingenier\u00eda y en la refrigeraci\u00f3n comercial?<\/strong><\/p>\n\n\n\n

Que han pasado dos crisis los \u00faltimos diez a\u00f1os y el empleo en refrigeraci\u00f3n se han mantenido firme y estable. Si bien, es un sector que \u00faltimamente no es atractivo para la gente joven, dado que exige esfuerzo y dedicaci\u00f3n, por parte de los t\u00e9cnicos dado su disponibilidad 7\/24h y por parte de los ingenieros que necesitamos formaci\u00f3n continua. Pero por el contrario da mucha satisfacci\u00f3n dise\u00f1ar una instalaci\u00f3n y verla funcionando. Les dir\u00eda que imaginen un mundo sin refrigeraci\u00f3n, seguro que ser\u00eda mucho m\u00e1s triste, no habr\u00eda cerveza fr\u00eda ni helados y eso son cosas que hacen la vida mejor, \u00bfno crees?<\/p>\n\n\n\n

\u00bfTu frase motivadora favorita?<\/strong><\/p>\n\n\n\n

\u201cHazlo o no lo hagas pero no lo intentes.<\/em>\u201d Maestro Yoda.<\/p>\n\n\n\n

<\/p>\n\n\n\n

ENGLISH:<\/p>\n\n\n\n

Engineering is known as a particularly intense major. Did you ever experience any uncertainty that this was your path?\u00a0<\/strong><\/p>\n\n\n\n

From a very young age I knew that I wanted to be an engineer, but later in my career the burden of too abstract subjects and mathematics became especially hard for me. There was a moment when I had to stop doing what I liked in order to spend more time hitting the books. I learned that anything worthwhile requires effort and sacrifice.<\/p>\n\n\n\n

You have experience in commercial management, strategic marketing and business development, and you have evolved from an engineer to a sales manager in the refrigeration industry. What is the secret to never stop growing in this sector?<\/strong><\/p>\n\n\n\n

Refrigeration is a very rich and complete industry: you need to know about mechanics and chemistry, as well as electronics and engineering. Furthermore, recently we have experienced the incredible growth of the \u201cinternet of things<\/em>\u201d and artificial intelligence, which is a field with a lot of potential, and I am sure that it can help us improving the energy efficiency level of our solutions and the quality of our service. If you have a purely technical vocation, you may have many areas to benefit from. In my case, I like technology used to solving people and customers problems. I particularly like to understand customer processes and see which technologies are best suited to meet their needs. In addition, refrigeration can provide solutions to the problems of our everyday life, such as global warming, through the use of natural refrigerants and low energy consumption solutions.<\/p>\n\n\n\n

What can you tell us about your experience at Tewis and the Daikin group?<\/strong><\/p>\n\n\n\n

Daikin has been the company that has given me the opportunity to develop my commercial and strategic skills. I helped to create the refrigeration department from scratch and after only five years we reached \u20ac 3M in sales. In the last few years, Daikin has acquired some companies with a strong refrigeration tradition such as Tewis, Zanotti and AHT Cooling Systems. Each one of these companies has its own culture and design valuable products and solutions for their customers. The current challenge for the Daikin group is to benefit of the strengths of each one of them and make them work together to generate greater value for their clients, which in many cases are shared.<\/p>\n\n\n\n

What advice do you have for a person interested in engineering and commercial refrigeration?\u00a0<\/strong><\/p>\n\n\n\n

I would probably tell them that despite the two economic crisis of the last ten years, employment rate in the refrigeration industry has remained firm and stable. On one hand, we know that refrigeration is not a very much attractive sector for young people, since it requires a strong effort, dedication, continuous training and a 24\/7 availability. But on the other hand, it is very satisfying to design a project and finally see it working. I would also suggest them to imagine a world without refrigeration\u2026can you imagine a world with no cold beer or ice cream? There would be nothing sadder, don\u2019t you agree?<\/p>\n\n\n\n

Your favourite motivational quote?<\/strong><\/p>\n\n\n\n

“Do it or don’t do it, but don’t try it.” <\/em>by Master Yoda.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

(English version below) Sabemos que la ingenier\u00eda es una especialidad particularmente intensa. \u00bfAlguna vez dudaste de que este era tu camino? Desde muy peque\u00f1o sab\u00eda que quer\u00eda ser ingeniero, pero luego en la carrera, la carga de asignaturas demasiado abstractas de matem\u00e1ticas se me hicieron especialmente duras. 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